Initial Meeting Preparation

Some questions to consider before we meet (whether by phone or in person):

1. Who is the audience for this project?
2. What things are important to this audience?
3. What makes your business, product, or service unique?
4. What do you do better than the competition?
5. What are your company’s short and long-term goals?
6. How do you currently market your business?
7. What is the purpose of this project? How will the piece be used?
8. What are the main points you want to convey in this piece?
9. Do you have a company tagline or slogan? If not, have you considered creating one?